What listening systems do you usually use? Do these listening platforms have to be non-intrusive? For listening, the main channel is proactive communications from customers through social networks or email. When we want to go deeper into the information they have shared with us, we use the telephone. It is fast and effective and allows the user to reflect in real-time without writing. We are always on the lookout for new developments that we can apply in our sector Are you open to incorporating new channels to establish better relationships with customers? Any news in the short term? To be honest, we don’t have any new developments in the short term, but we are always on the lookout for new developments in the market to see which ones we can apply in our sector. At the speed that communication channels are evolving, we cannot relax in this regard. How important is automation in this context? In terms of costs for the company, it is good to try to do as many things as possible with as few resources as possible. With this in mind, automation is crucial to optimizing costs and offering services at a more competitive price to the end customers. ●