How have you managed to keep operations during the hardest times? Although the first days were difficult, Renault had already been progressively implementing flexible work models. This allowed us to quickly make an almost natural “switch” from mixed work (on-site/remote) to 100% remote. Undoubtedly, we suffered the greatest impact in the operational areas (manufacturing and logistics), where our activities were fully interrupted for almost two months. Maintaining contact with our customers in this scenario was another major challenge. Although we were not fully prepared to work “normally” digitally, due to the need to continue operating together with our suppliers and dealer network, we focused all our energies on developing new contact channels in record time and thus moving offices to homes. What about service quality? How have you maintained an optimal CX? During the various stages of the pandemic, customer expectations changed substantially. We focused all our energies on developing new contact channels in record time The support received from Atento The quick response, the teamwork—even leaving aside the client/supplier roles—and the focus on clients made it possible to migrate the operation from sites to homes almost immediately. Two key aspects were proximity and activity prioritization. This even led to an improvement in the experience for Renault Argentina's customers.