Training to Transform Atento is committed to the company’s internal talent through a reskilling program adapted to expert collaborators in customer relations who are in direct contact with consumers and know, better than anyone else, the processes and needs of operations. The new technological fields lack sufficient qualified people. Computer and engineering faculties cannot keep up with market demand, nor can they adapt their training paths to new technologies quickly enough. In addition, there is an emerging need for tech specialists in a particular discipline who, without requiring full engineering training, can support ongoing projects. RPA, programming in new languages such as Python, certifications from some major software manufacturers, etc. These skills are a scarce commodity, and the turnover and retention cost of this talent is very high. Atento has detected a great opportunity to transform human talent, which is the key to digital transformation. What has it done?