The challenges faced by the automotive industry during the pandemic have not been far off from those experienced by society as a whole. Martín M. Morales spoke with us about how Renault Argentina has reinvented the business model as a whole, with different production scenarios, with logistic schemes totally out of the standards, discovering new needs (which at the same time generated countless opportunities) in the commercialization channels of products and services; and finding the way to stay close to its collaborators and customers. “What seemed impossible became a huge opportunity” Martín M. MoralesCommercial Quality and Customer Relationship Manager Renault Argentina