Raúl Grijalba —President of ManpowerGroup for Spain, Portugal, Greece and Israel— and José María Pérez Melber —General Manager of Atento in EMEA —. Better customer experienceOffering customers more languages clearly improves their experience, overcoming a barrier that currently affects large international companies. CentralizationThe centralized services management for different markets confers a deeper understanding of processes. Cost efficiencyReduction in fixed costs and allocation of resources to growth in other areas of the business. ● Another of the advantages of this model is Atento’s commitment to leverage of technology’s benefits when applied to the customer experience, as the centralization of the service enables the full potential of the new Artificial Intelligence and Automation capabilities to be exploited, leading to enhancements in service quality and efficiency. Benefits of Multilingual Hubs FlexibilityMultilingual hubs enable a more agile response to market changes, improving competitiveness.