Read more Read more Read more Read more Already Underway The Journey from the Field to Your Table How do they do it? Mastercard is leveraging its global capacity—which enables it to digitize value chains—to help institutions, customers, and producers to improve a sector that has shown its importance during the current crisis, by offering real-time traceability and generating confidence through the value chain. This improves the producers’ competitive position, transparency regarding food for consumers, and launches the “infrastructure as service,” which enables institutions to have real information on prices and to understand how the sector operates. ● To leverage this technology, Mastercard has partnered with Australian company Fresh Supply Co. to help them digitize avocado exports to Malaysia, Singapore, and Thailand. It has also joined forces with the blockchain company GrainChain to create digital records for basic products in the U.S., Mexico, and Central America. This partnership is also celebrating the launch of its solution Provenance in Central America. Farmer Processor RetaileR BUYER Farmers grow, harvest and package foods and then send them to processing facilities Sorts and prepares food to send to retailers. Production records are linked to individual foods using blockchain technology. This way, when the processor sends foods to supermarkets, the change in custody is also registered in the blockchain Buyers scan QR codes to learn more about the people behind the products, find out where they were grown, receive advice about recipes, etc. Supermarkets receive the products and label them with QR codes that are linked to the information stored in the blockchain technology. This increases consumer confidence, food safety, and the ability to recall products