E-commerce has become one of the largest economy drivers at a time when the environment pushed all companies to lean on online sales. This new landscape, where in-person and digital sales mix, highlighted the need to align all strategies, regardless of the channel. Moments of truth have become a special focal point for companies that are facing the challenge of creating a successful omnichannel strategies that improves CX. José Luis Sánchez Mancebo, Atento EMEA Marketing Director, underlined the importance of having very good digital support, similar to in-person shopping. “Shopping is already mixed