The New Green Deal Reaches the Countryside Mastercard is launching an initiative to make small producers and farmers more visible using blockchain. Mastercard is more than just a credit card company. It is a technology company that has spent decades connecting people and entrepreneurs around the world. This time, its focus is on using blockchain in the agriculture sector to support small farmers. This project aims to generate trust and give visibility, in real time, to small farmers, through information on quality, sustainability, and environmental and animal protection.