Leroy Merlin’s starting point is placing the customer at the center of its strategy: Understanding their needs; figuring out how they can be useful to them to create and improve their environments. They are aware they must constantly evolve in order to generate greater satisfaction levels, so they continue to strengthen their omnichannel strategy to offer customers a standardized, consistent, seamless experience, regardless of how they relate to or interact with the brand. “A Strategy Shared and Understood by All” Miguel MadrigalMarketing Director What insights you got from your customers? Are we seeing a “new era” of consumption? We see that they are now viewing their home as their personal and family refuge, but new roles have also arisen that are going to remain over time. Home is now seen as a space to socialize, work, learn, or for practicing physical and mental wellbeing. This shows us that it is worth investing in our home. We are also seeing a clear desire for increasingly sustainable