This consistency enables us all to work in a coordinated, interdependent way to construct pertinent omnichannel experiences that are capable of keeping our promise of being your home improvement expert. Now we know them better and we have information that can be transformed into opportunities to improve the overall response we offer. To make it possible, we have invested decidedly in an internal training plan to relate to our customers on the new channels. We have also invested in technology and in adapting our supply chain. And, of course, the stores are transforming for their new roles in this strategy. How have you managed to make the integration seamless? By always basing our plans on a scalability strategy. We start with a streamline test, on a very small scale, that enables us to test the experience we designed and understand the impact on the customer and the challenge of internally managing the change. We work with small, interdisciplinary teams, in cells. There, in near real time, in that controlled environment, they polish and develop the value proposition for the customer. Once defined—when we confirmed what it contributes and that it is useful—, we broaden the implementation or offer to our customers. This way we ensure that we can undertake a national roll out with the quality assurances that our customers demand. However, in such a streamlined process, we cannot expect They have enabled us to better respond to our customers’ needs to contact us and build confidence in their purchase decisions In summary, an internal culture based on collaboration, agility, and teamwork with a data-driven and customer-centric philosophy is the foundation on which we advance along the path of the omnichannel strategy that customers are demanding. What has the impact of the new channels been? These channels, together with our continued commitment to e-commerce, always supported by the differential experience of our network of multi-format stores, has enabled us to better respond to our customers’ need to contact us and build confidence in their purchase decisions to improve and maintain their home.